Brewdog
Sales Team App & System
Background
Brewdog are a craft beer company that pack a punch. Craft Beer was an emerging market when they were founded and their story is as incredible as their rise to the top of this exciting market.
Like any company selling products they unleash a team of sales staff across the United Kingdom and now in many markets around the globe.
The Brief
We were asked to create an app for their growing sales team to record their clientele, meetings and installation of products into the buzzing craft beer scene within the food and drinks sector.
The app needed to be simple and effective on the move, allowing the staff to check-in to their customers locations and update the client summary of Brewdog branded beers along with that of the top ten competitors.
The back-end administration system which would receive the results via an API needed to process the incoming information against targets for the individual sales team members. It also allowed management and admin staff to add new users and re-apportion the sales patches as the team grew.
The Result
The result was an IOS application which engaged the team immediately. The system allowed the management to keep in touch with the team performance without the feeling they were being watched like a hawk!
The app contained a newsfeed which encouraged the team to embrace each others ‘Wins’ in the field and work together to keep the feed running with new installs and an expansion of the products within the clientele.
The app has had several feature updates adding valuable functionality such as the inclusion of Google APIs to make adding clients via an embedded google search far quicker and easier. It has also been upscaled and released internationally for the business, taking on additional tweaks to make the app more universal to other marketplaces around the world.
