Google Analytics 4 is the next-generation measurement solution, and it has replaced Universal Analytics. Starting on July 1, 2023, standard Universal Analytics properties stopped processing new data, and all customers will lose access to the Universal Analytics interface and API starting on July 1, 2024. To maintain your website measurement, you’ll need a Google Analytics 4 property. If you haven’t already, make the switch to Google Analytics 4.
If you have a support and maintenance agreement with us and if we take care of your Google Analytics we will have already completed the migration.
if you do not have support in place and would like us to perform the migration please contact us.
Get in touchUnderstand the migration timeline
What happened so far
- Starting March 2023: If you didn’t manually migrate your active standard Universal Analytics property to a new Google Analytics 4 property and didn’t opt out of an automatic property creation, Google Analytics 4 property was created on your behalf. Automatically created Google Analytics 4 properties reuse existing site tags whenever possible.
- Starting July 1, 2023: Standard Universal Analytics properties stopped processing hits, including standard properties in accounts that also contain 360 properties. Some properties continued to process data for a short period after this as Google staged the shutdown of Universal Analytics. You’ll be able to access your previously processed data in your Universal Analytics property until July 1, 2024.
What happens next
Starting the week of July 1, 2024: You won’t be able to access any Universal Analytics properties or the API (not even with read-only access), and all data will be deleted. While the standard sunset took weeks to complete, the full Universal Analytics shutdown will happen within a week. We know your data is important to you, and Google recommends that you export your previously processed data before this date.
